Is AI Killing Traditional SEO?
- Is AI replacing SEO or the search engines?
- Can SEO be killed?
- With the advent of AI, what does SEO have in store?
These and many such questions are the core themes of this article where we will try to explore if businesses are facing the threat of AI tools and ChatGPT.
Let us understand SEO first! SEO or Search Engine Optimization is the key to improving your website’s online presence and search engine rankings. The SEO that has evolved over the years goes way beyond mere backlinking and using keywords and metatags to make your website visible. SEO as it stands today is an ensemble of optimisation that is technically sound, quality content generation and enhancements based on user experience.
Is AI changing SEO?
Talks of AI tools like ChatGPT killing SEO in the near future are rampant in the market. How much truth does that theory hold is to be examined. It is true that ChatGPT can perform analysis, proofreading and generation of humongous amount of content that seems very human. The speed at which this is done is incredible and may look like advanced SEO tasks.
Does that put the future of SEO in jeopardy?
The whole bandwagon of ChatGPT, Gemini, DeepSeek or other models may look at replacing SEO experts, making some people opinionated that SEO future is doomed. However, SEO is way more than mere copywriting. The larger umbrella of SEO encompasses other elements like analysing user intent, keyword research, analytics, outreach, marketing and much more.
While SEO mainly targets two components of ‘Keyword and Metatag identification’ and ‘Backlinking’, the process has evolved over the years adapting to algorithm updates or the recent advent of AI and its tools. And, it will continue to do so. Modern-day SEO is people and user-centric with the focus being on curating reader-first content rather trying to focus on search engine rankings.
What do SEO agencies offer and why are their services needed, given the AI advent?
SEO agencies offering expertise in user experience and mobile-website optimisation have gained traction, and SEO experts for businesses are now curating around strategies like ‘improving online reviews’. This works within the concept of Trust-Building, where businesses are moving beyond the idea of manipulating search engines. SEO agencies have cleverly decoded the nuanced user behaviour and intent and have strayed away from search-engine-friendly content, as this approach is most likely to miss the mark and rather hurt the business. Precisely why, when we delve into AI's impact on SEO, it becomes easier to understand why AI tools like ChatGPT churning out quick and cost-cutting content will never really be able to completely replace SEO.
SEO experts for businesses bring to the table content par excellence that boasts of depth and humanness. Take the human out of the equation, and you will be left with copy-paste modules of duplicate content that may seem readable but add little educational worth to what the reader already knows. While looking beyond the user, these experts are also well-versed in SEO audit services and cracking the algorithm maze that is the other side of the SEO coin. While the end-user is a priority, businesses also need to get an in-depth understanding of the platform they are using and of its algorithms, to accelerate visibility and promote engagement.
Is the clout of SEO ending?
While many may deny, SEO is an ever-evolving paradigm! The search action of the end-user, at its very roots, may evolve with them taking solace in search engines or AI. However, the accuracy of the information provided to him will always need the SEO backbone. SEO experts for businesses will always play a pivotal role in understanding the nerve of the user, their intent, their behaviour, and also in mastering the technical components like the platform, the algorithms, and data. Besides, if you want to stay clear of convincing hallucinations and not-so-up-to-date knowledge, your ultimate recourse would be search engines like Google that SEO agencies strive hard to get the attention of.
At Amrut Software, we delve into SEO with the simple aim of ensuring that your website is found and indexed easily. Besides Content experts and our technical teams, our eCommerce SEO team, and SEO Audit services work in tandem to deploy techniques like providing your business webpage with a clear navigational path and URLs that are search engine-friendly, working on a legit sitemap, using accurate metatags, etc., besides others.
Why SEO stays!
Search engines cannot do without indexing, and that means websites will still be required! Their owners will need to be found by users looking for accurate results. This is exactly where SEO stays. Although it cannot be denied that there will be major overhauling of roles and techniques in the future to come. But with our SEO services offering the humane touch, the requisite expertise and insight, and the trust-building, you can stay assured of accurate and relevant information delivered to your end user!
Real Results, the Right Way
We worked with a well-known real estate company in India to improve their keyword rankings and overall online visibility. It began with a simple, free SEO audit and a website health check, something we offer to every client. By understanding their goals and identifying what needed fixing, we crafted a strategy that delivered visible, long-term results. Our approach stays rooted in human understanding, smart strategy, and trust just the way SEO should be in today’s evolving digital space.
At Amrut, our SEO services are designed to support real business outcomes, backed by insight, not just algorithms.
