Price Runner, UK
Increase conversion with improved content and better price comparison per product
A large price comparison website from Europe lacked good product content with few prices for a significant number of its SKUs which led to low customer retention and conversions.
Approach to Solution
We identified the gaps in the content and helped them create flawless catalogs, adding the right attribute filters to narrow down the search, capturing more prices per SKU. We consulted on their process automations in parlance to content and price, thereby creating a better customer experience. The result being a significant increase of traffic in the last 3 years and the site being awarded the best price comparison website in the region.
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